Privacy Policy

We may collect personal information that you provide when you contact us, request a callback, book an appointment, ask a question, or interact with the website.

This may include your name, contact details, preferred branch, appointment request, dental concern, health or medical information you choose to share, and communication history with the practice.

The website may also process basic technical information such as browser details, device information, pages visited, and general usage data needed to operate and secure the site.

We use personal information to respond to enquiries, help arrange appointments, contact patients, manage branch communication, support dental care, maintain records, improve the website, and meet legal or regulatory duties.

Where health, dental, or medical information is shared, it is handled as sensitive information and used only where relevant to your enquiry, appointment, treatment planning, patient care, or lawful practice administration.

We do not sell personal information.

Information may be shared with Smile On Dental branches, clinical or administrative team members, booking and communication service providers, website hosting providers, professional advisers, or authorities where required by law.

External providers should only receive information needed for the relevant service, such as appointment booking, website hosting, communication, technical support, or legal compliance.

Some links on this website may take you to third-party websites, including booking, maps, or social platforms. Those websites apply their own privacy terms.

We take reasonable steps to protect personal information against loss, unauthorised access, misuse, alteration, or disclosure.

No online system can be guaranteed to be completely secure, so patients should avoid sending highly sensitive information through website forms unless it is necessary for the enquiry.

Personal information is kept only for as long as reasonably needed for the purpose collected, patient record duties, legal requirements, or legitimate practice administration.

You may ask to access, correct, or delete personal information where the law allows. You may also object to certain processing or ask how your information is being used.

Requests can be made through the contact page. We may need to verify your identity before acting on a privacy request.

If you believe your privacy rights have not been respected, you may also contact the Information Regulator South Africa.

Where information relates to a child, it should be provided by a parent, guardian, or authorised caregiver unless the law allows otherwise.

Children's dental information is handled carefully and only for relevant enquiry, booking, treatment, record, or lawful practice purposes.